Specifications include, but are not limited to: The purpose of this Request for Proposal (RFP) is to solicit proposals from qualified companies to provide for Kutztown University, (KU) software platform and/or resources to improve Organic Search Engine Optimization efforts of the Kutztown University website. The ideal partner will be able to provide a tool that the university can use to identify, prioritize, suggest improvements and track results of opportunities for SEO improvements. The tool will provide competitor analysis (competitors will be identified by KU, with the ability to change and focus on specific programs per competitor a plus). The tool will identify keywords that can be ranked by frequency of search, as well as relevance to KU/its program(s). The vendor will provide training and support the configuration and operation of the tool. Kutztown University will be granted direct access to all discovery and business intelligence related to the project without vendor assistance, unless desired by KU. All SEO will focus on a local/state/regional/national level as needed.