Specifications include, but are not limited to: • Raise awareness of EITC through the use of traditional and innovative outreach methods to raise awareness of EITC. • Increase access to low cost and no cost tax preparation by contracting with non-profits. • Remove barriers to filing for EITC by engaging the public to find out why Philadelphians are not filing for EITC and take actions to remove those barriers. ; • Update EITC Marketing materials • Design W-2/1099 EITC notification • Obtain strategic guidance and planning for marketing and messaging with a focus on creating a clear, understandable, and effective message to encourage filing. • Maximize cost effectiveness of marketing and return on investment • Internet marketing optimization and targeting services • Print and mail brochure/mailer and reminder post card, • Advertise on internet, mobile, print and other media with a focus on maximum cost effectiveness.