Specifications include, but are not limited to: The selected agency will design Montgomery County’s visual identity and style to advance a progressive, unified, and cohesive look to all County materials. The agency should deliver: Plan and process to conduct internal and external focus groups with various stakeholders to inform the branding process. New County logo in various formats for multiple applications (print and digital) New ‘family’ of logos to represent each County department in coordination with new County logo Updated County seal in various formats for multiple applications (print and digital) Detailed brand standards and usage guidelines to drive brand consistency when used by all County offices and departments. The brand style guidelines include, but are not necessarily limited to: All final brand logo files, fonts, color palette for use in print and digital formats Integrated imagery and complementary design elements, fonts, and color schemes Design of brand identity template files for: business cards, envelopes, letterhead, email signatures, ceremonial proclamations, letters of commendation, notepads, presentation deck, Zoom backgrounds, social media graphics, e-newsletters, fliers, brochures, and rack cards.
