The PLCB seeks a full-service marketing/advertising agency to provide marketing strategy, creative services and media buying services for the FW&GS retail brand and sales initiatives. The selected Offeror will provide ongoing marketing and brand strategy; an annual marketing plan; traditional and digital media strategies and plans; creative services for campaigns including campaign conceptual development; development of traditional and digital assets including but not limited to TV, radio, print, digital, social, etc.; trafficking of those ads; analysis of advertising campaigns and return on investment; email and social media marketing services; public/media relations support; marketing research services; and web design. The selected Offeror is expected to analyze, evaluate, recommend and place media buys, and evaluate media buy results based on FW&GS’s goals for each campaign or initiative
