Social Media Management • Develop and execute monthly scheduled content calendars for the City of Sharon’s official social media channels (Facebook, Instagram, LinkedIn, X/Twitter, TikTok, and others as appropriate). • Produce original engaging multimedia content (graphics, video, photography, copywriting). • Social listening and monitoring engagement; respond to comments and messages(with the support of SCDC/City staff) in a timely manner, and build community interaction. • Share and cross-promote content from Sharon businesses, community organizations, and local assets (with appropriate permissions) to highlight and support the local economy. Content Creation • Capture and edit photo and video content from events, businesses, and local activities. • Create branded campaigns that align with the City’s economic development, tourism, and community engagement goals. • Collaborate with Sharon CDC staff, city departments, and community partners for storytelling and promotional opportunities. • All content should meet accessibility standards so it’s inclusive for all uses. This includes adding text to images, captions for videos, and using colors that meet accessibility guidelines. • Maintain a shared content library, allowing content to be organized, easy to access, and be reused for future campaigns. Analytics and Reporting • Track social media performance using analytics tools. • Provide monthly reports with recommendations for improving reach and engagement. Additional Duties • Support inbound marketing strategies, including SEO, blog writing, and e-newsletters, as appropriate. • Maintain a consistent brand voice that reflects the City of Sharon’s identity.
