1. Project Scope: We are seeking a full-service digital media partner to help unify and amplify our efforts across the College. The goal is to move away from fragmented campaigns and toward a comprehensive, data-driven approach. The selected vendor will be responsible for delivering the following services: o General Requirements: ▪ Unified Strategy – Website, social media, SEO, paid ads, video, and email all working under one clear vision. ▪ Consistent Branding – Every platform aligned with the College’s mission, voice, and values. ▪ Real-Time Data & Insights – One dashboard, one team, and timely analytics to make informed decisions. ▪ Cost Efficiency – Streamlined billing, reduced meetings, and smarter ad spend. ▪ Results That Matter – Drive enrollment, engage alumni, reach adult learners, and elevate our story.
