The Department requires at least the services listed below, including the specific tasks and work activities described. Applicant’s proposed scope of work should state in detail how it will carry out each task, including the personnel/job titles responsible for completing the task. For each service specified, the Applicant should propose criteria to determine when the tasks comprising the service are satisfactorily completed. Applicants may propose additional or revised tasks and activities but should explain why each is necessary to achieve the project objectives. • Focus groups, facilitation, and analysis • Strategic Guidance/Planning • Design • Printing • Mailing • Advertisement • Other marketing services, as requested • Cost effectiveness • Community Engagement