Specifications include, but are not limited to: The selected agency or individual will be responsible for the following: Elevating Our Brand: The agency or individual will build on what we already have, making our brand feel new but still us. No starting over, just improving. • Unified Vision: They will work closely with our team to make sure we all agree on what our company stands for and how we talk about it. • Empowering Guidelines: They will create easy-to-follow rules for our brand. This includes how our logo looks, how we sound, and even how our spaces might smell or sound. These rules will help us know what fits our brand and what doesn't. • Ready-to-Use Assets: They'll make tools and templates we can use in our digital and printed materials. • Consistent Implementation: It's their job to ensure everyone understands and uses our brand the right way, whether they're on our team or working with us. • Measuring Success: They will set clear ways to see how our brand is doing and where it's going. • Future-Proofing: They will give us advice and strategies to keep our brand strong and relevant as times change.
