Specifications include, but are not limited to: The purpose of this Request for Proposal (RFP) is to solicit proposals from qualified firms able to provide Brand Refresh for Kutztown University’s Communication, Marketing and External Affairs Division, as outlined in Section 4. The current service being solicited encompasses the creative execution of the brand, brand elements, and key messaging that will be developed by Ologie following the market research in Phase I. The creative execution and marketing strategy/planning also includes building the visual identity, graphic design, creation of a variety of marketing/branding materials, advertising, marketing, presentations/training around campus rollout, media buying and placement, and more.
