Specifications include, but are not limited to: The Fund is seeking proposals from qualified and experienced Graphic/Web Design consultants/firms who are able to develop concepts for electronic and print materials and create and maintain a website for the 2014 Philadelphia Marathon. Responsibilities will include the following:(1) Concept Creativity: A new advertising theme for 2014, incorporating fresh, creative concepts.The Philadelphia Marathon engages runners with a new theme/slogan each year that becomes a integral part of our advertising on the web, in print, on our race tech shirts and other merchandise. The theme incorporates a positive, empowering message that encompasses the spirit of endurance sports. Previous themes include"Kick Asphalt", "Redefine Possible", and "Push Through".(2). Website Splash Page: Design and develop a splash page for the Philadelphia Marathon, based on the new creative concept which can be posted online until the completion of the new website described in Section 2.3.(3). Website: Design and develop a new website that can incorporate new advertising themes for the 2014 Marathon Weekend events and subsequent years, with organized navigation structure that primarily focuses on the runners online experience and expectations. Consultant will be responsible for content editing of website text and updating of maps and other data provided by the Philadelphia Marathon.
