Specifications include, but are not limited to: A strategic student search campaign to build a pool of interested students followed by extended engagement to maximize application and enrollment rates. Proposer must have at least 10 years’ experience executing multichannel student search campaigns. Proposer should propose a solution to generate and sustain student interest through application and enrollment that: • Identifies the right students and where to find them through predictive modeling and advanced analytics; • Nurtures genuine student interest through strategic marketing campaigns that amplify the University brand and personally relate to today’s students; and • Engages students by communicating across multiple channels to reach them effectively—on social media, in email, or opening their mail.