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WOU Student Search Program


Location
Oregon
Publication Date
08/09/2019 01:46 PM EDT
Closing Date
08/28/2019 08:00 PM EDT
Issuing Organization
Western Oregon University
Solicitation Number
Description

Specifications include, but are not limited to: A strategic student search campaign to build a pool of interested students followed by extended engagement to maximize application and enrollment rates. Proposer must have at least 10 years’ experience executing multichannel student search campaigns. Proposer should propose a solution to generate and sustain student interest through application and enrollment that: • Identifies the right students and where to find them through predictive modeling and advanced analytics; • Nurtures genuine student interest through strategic marketing campaigns that amplify the University brand and personally relate to today’s students; and • Engages students by communicating across multiple channels to reach them effectively—on social media, in email, or opening their mail.

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