Specifications include, but are not limited to: • Personalized and automated marketing communications; • Mobile access and automatic synchronization; • Email interface; • Standard documents (e.g. contracts, proposals) with automatic personalization; • Automatic task scheduling and reminders; • Lead and pipeline tracking; • Capability to incorporate SOU’s admission application; • High-level security (see Data Security Requirements on page 23); • Service Level Agreement that describe reliability of service;; • Inquiry pages; • Call center management; • Life cycle tracking (prospect to alumni); • Payment options (must integrate with CashNET or similar products); • Extensibility and scalability to meet additional campus needs; • Communication/edit logs; • Workflows and approval flows; • Multiple office usage; • Prospective tracking capability; • Two-way texting o Must either integrate with AdmitHub (or similar product) or have a built in two way text system. o If a third party system is required, real-time data exchange must able to be automated. • Marketing tracking integration; • Event management o Marketing, communication, registration, calendaring (Google Calendar or similar product), and tracking. • Chat function o Bot function preferred but not required. • High level reporting availability (see Analytics/Report Requirements on page 23); • Mail merge/letter generation capability; • Name duplication check with customizable parameters o Ability to customize the update hierarchy rules during automated duplicate merging o International address verification capability preferred but not required • Telecounseling; • Event Counseling;