1. Required Services. Successful Proposer would be expected to provide the following services: 1.1. Keyword Analysis. Conduct keyword research and analyzing the current keyword strategy to ensure alignment with target audience 1.2. Content Evaluation. Assess the quality, relevance, uniqueness, and identify opportunities for content optimization and expansion. 1.3. On-page SEO. Review and optimize on-page elements such as headings, title tags, meta descriptions, ensuring proper keyword placement within content, use of header tags, along with checking for duplicate content issues. 1.4. Analytics & Tracking. Verify that Google Analytics and other tracking tools are properly set up and review key performance indicators. 1.5. Article Reviews. Review SEO articles for quality & clarity. 1.6. Advertising Tracking. Track and manage advertising for University’s professional master’s programs. Programs include Advertising and Brand Responsibility, Journalism, Multimedia Journalism, and Strategic Communication through Google, LinkedIn, and Meta/Facebook. 1.7. Marketing Strategy. Assess current content marketing strategy and provide opportunities for new strategies along with regular monitoring and reporting of SEO. 2. Preferred Services. 2.1. Website Audit. Identify issues with select sites’ structure, indexing, look for broken links, and other website issues as identified in the audit. 2.2. Social Media. Optimize social media channels and profiles for search engines. 2.3. Local and Technical SEO. Verify and optimize website presence on local search platforms, ensure consistency in NAP (Name, Address and Phone) information in online directories, optimize Google Business Profile, look for any issues with URL structure, redirects and verify proper implementation of sitemaps along with robots.txt files.
