Specifications include, but are not limited to: Contractor will provide marketing, design and creative services to the University of Oregons Enrollment Management Division, which shall include, but not limited to: - Market assessment - Advisement, leadership, suggested direction, and outreach opportunities - Development of a messaging matrix to reach target audiences - Recommended action plans - Creative concepts - Selected creative work to potentially include: o Advertisements in traditional and non-traditional media o Copywriting and editing o Graphic design o Video production o Digital communications, graphics and tools, including web design, interactive media, and mobile applications o Social media o Photography o Radio and television advertising o Other media - Production and/or distribution of developed digital and material creative.
