Specifications include, but are not limited to: Messaging Strategy: • Consultant will coordinate with Lane County Parks to formulate a strategy for successful communication of “the story of Lane County Parks” and the recreational opportunities the proposed levy will provide the public; • Evaluation of public sentiment through polling findings and engagement to identify stakeholders and establish a communication and messaging strategy; • Coordinate Communication with County Public Information Officer & Volunteer/Marketing Coordinator for review of messaging (traditional media, print, and social media); Branding: • Based on messaging strategy, determine goals achieved through branding; • Create a tagline for the branding and messaging strategy; • Brand recognition - How do people differentiate Lane County Parks from other park providers?; Mailers: • Consultant will design mailers; • Lane County will pay for the postage; • Consultant will coordinate with a mailing vendor to send out a total of 2 mailers (Registered voters must be included in at least one round of mailers). A third mailer will be sent out if funds are available.; Graphic Design & Materials: • Create materials that communicate through a variety of platforms to reach stakeholders; • Consistent graphics with mailers, website, one-page handouts, traditional media & social media; • Integrate photo collage with materials; • Template for presentations to the public; Website: • Consultant will create and design website that explains what Lane County Parks provide, the funding shortfall and deferred maintenance, and projects highlighted in levy, and how funds will be dedicated; • FAQs developed for information about Lane County Parks and the levy; • Link to website from County Parks webpage or homepage; Note: • Permission is not yet granted from Lane County Technology Services to host the levy information website independent of the County website.; • Consultant responsible for coordinating with Lane County staff for review of all materials produced during duration of contract
