Specifications include, but are not limited to: We are seeking to engage one individual or agency for the below services, however that agency can work with partners and/or subcontractors to provide the requested services. Any partners or subcontractors need to be identified in the proposal. Key objectives for this project include: 1. Brand Identity • Develop a refreshed brand identity that aligns with values, mission, and target audience/audiences. 2. Marketing Strategy Development - Develop a marketing strategy that includes digital marketing, traditional advertising, social media engagement, community outreach and trade specific (meeting and event planning) outreach initiatives with the goal of enhancing visibility and driving growth. The marketing strategy should: • Increase awareness of our facility and its events and services among target audiences through strategic media placements and campaigns, and creative outreach efforts. • Engage audiences through compelling content across various media channels, including digital, print, and broadcast, as well as digital and emerging marketing platforms. • Generate leads and inquiries from potential clients through targeted media initiatives and promotions. • Monitor the performance of media campaigns, analyze key metrics, and make data-driven adjustments to optimize results. 3. Marketing Strategy Execution Initial Implementation - Implement the marketing and communication plan, as approved by DCFE, to amplify our message and reach potential clients effectively. We expect implementation to include some if not all of the following elements: • Media planning and buying • Creative content development • Digital advertising • Social media management • Public relations and press coverage • Event promotion...
