The RGPG Consulting Services may include: • Lottery’s RGPG program consultation and recommendations for alignment with other Lottery programs and products. • Review and evaluation of RGPG specific advertising and marketing guidelines. • Assist Lottery in staying current on gaming industry trends and best practices. • Provide recommendations on how to effectively reach diverse and multi-cultural audiences and promote Lottery’s RGPG program efforts in a sustainable manner. • Research and analysis of gaming industry trends, including new problem gambling equipment features, and gaming technology advancements. • Player protection program development consultation. • RGPG specific counseling, treatment, and prevention program research and consultation. • Governmental policy impacts on RGPG programs. • RGPG related consultation, research, and trends analysis.