1. Destination Marketing Plan Development & Implementation • Collaborate with City leadership to develop a strategic, datadriven Destination Marketing Plan that sets clear goals and identify implementation steps • Continue ongoing market research to define and refine target audiences, visitor personas, travel motivations, and regional trends. Use insights to inform real-time adjustments and longterm strategy. Measurable Outcomes: • Implement the goals of the DMP with clearly defined KPIs and timelines. • Increased visitation during targeted seasons (especially offpeak). • Measurable growth in visitor spending and economic impact. • Enhanced understanding of visitor behavior and journey mapping. 2. Brand Management and Communications (including sustainable & inclusive tourism development) • Maintain and evolve the Discover Newport brand, including logo systems, style guides, tone of voice, and key messaging pillars. • Ensure consistent application of Discover Newport brand in marketing assets, digital platforms, and relevant third-party partner initiatives in Newport and Lincoln County. • Create a cohesive brand narrative that distinguishes Newport in a competitive coastal market. • Shape and enhance public perception of Newport through consistent, values-based storytelling. • Implement public relations initiatives, influencer collaborations, and direct-to-consumer outreach that reflect the City’s character, natural assets, and diverse cultural offerings. • Prioritize sustainability in promotional efforts. Support initiatives that highlight underrepresented voices, promote environmental conservation, and align with local values.
