Specifications include, but are not limited to: CCWD anticipates that the scope of work for any contract resulting from this Opportunity will include the following general and specific types of communications and marketing services and activities: Develop a comprehensive, high-quality, and successful Marketing and Communications Plan for the CWRC initiative in Oregon. Work with, assist, and provide support to the Agency, the Governors office, Biz Oregon, the Oregon Employment Department, Local Workforce Investment Boards, community colleges, High Schools, Education Service Districts, and other partners determined by the Agency to develop an effective media campaign and plan to engage communities, businesses, educators, and economic developers statewide in order to significantly increase awareness of the purpose, features and benefits provided and the public investment returned by the National Career Readiness Certificate and the CWRC Initiative.