Specifications include, but are not limited to: The Board of Regents of The University of Oklahoma (OU) invites interested Suppliers to submit Proposals to furnish OU with personalized web content tools which will allow the university to deliver to end users, on the public version of any OU webpage, customized content based on interests, location, history, and similar characteristics. OU contemplates a service/tool that allows the delivery of personalized content from the OU homepage and from other significant pages. As anonymous visitors come to ou.edu, OU desires to deliver targeted content based on past individual search and visitor patterns and to log such visits tied to an anonymous user ID in order to create individual user profiles. OU desires that the resulting web history and other user data should also be exportable for combining with other data in external systems.