Specifications include, but are not limited to:1. The Respondent shall collaborate with City Departments including Communications to advise the City’s Refuse & Recycling Services Division staff on developing programs which support TARE’s mission and goals. The programs will support both short-term and long-term strategies of the TARE board, targeting about 118,000 residential customer households and other stakeholders, including the City’s elected officials who converse with and receive feedback from citizens and customers. 2. The Respondent shall develop, in consultation with the City’s Refuse & Recycling Services Manager or appointed project designee, the TARE board and the City’s Communications Department, a public information and education campaign to support the Refuse & Recycling services programs, including customer communication, public information and outreach. 3. The Respondent shall identify needs and recommend communications and marketing programs, ranging from earned media to group meetings, using paid advertisements and social media strategies. 4. The Respondent shall help identify, develop, and support educational programs such as classroom visits, presentations, and exhibits to be implemented by the City’s Refuse & Recycling Services Division. 5. The Respondent must establish measurable program objectives which will be evaluated for effectiveness or adjustments to strategies with staff and TARE board members every three months. 6. The Respondent will create and produce television, radio commercials and print, billboard and advertisements as agreed upon, and purchase time/space/media on local stations and publications 7. The Respondent shall write scripts and find talent for electronic productions, 8. The Respondent shall hold strategic planning sessions with the project team and implement agreed-upon strategies. 9. The Respondent will support staff and report to the project team monthly. Monthly reports will be provided to TARE. 10. The Respondent shall produce professional grade materials supporting the City’s Refuse & Recycling services program incorporating the City developed by utilizing and/or incorporating elements of the City developed, TARE approved branding. This includes use and/or development of writing, design, photography and production.