Specifications include, but are not limited to: The selected firm will be expected to service the marketing needs of OU Online. 1. Preliminary Strategy and Conception a. Review preliminary OU Online brand concept and guidelines-Attachment 1 b. Refine look & feel of OU Online digital ad campaigns c. Create a unique graphic theme for brand cohesion 2. Photography Services (2-5 photoshoots a month) a. Program specific photoshoots that include faculty showcases, students in their online classroom setting, program specific jobs, and any other assets that may be necessary for promoting a specific program b. Campus beauty photoshoots that include architecture and landmarks from all three campuses, Norman, Health Sciences Center, Tulsa c. Graduation specific themed photoshoots d. Program specific events that bring online students to in person events and experiences on campus 3. Video Services (1-2 videos a month) a. Short commercials (15 or 30 sec) to promote the overall OU Online brand or a specific online program and be used in digital ad campaigns b. Student and/or faculty testimonial interview c. Development of concepts with copywriting and scripting 4. Graphic Design a. Minimal support of brand concepts to share with agency executing digital ad builds b. End of year report that will include data visualization
