Specifications include, but are not limited to: The selected proposer will work with the Airport's Marketing Director to:Provide professional services to develop a brand identity system that includes a logo,tagline, story, etc. that communicates the brand promise and the essence of the branditself. This will include the development of a complete package of identity materialsincluding the following:IDENTIFICATION SYSTEM:a. Document Templates Electronic templates for letterhead, envelopes,business cards, and press releases.b. File Folder Used to collect and distribute information to airlines,governmental officials, tenants, and business prospects.c.TUL Fact Sheets A one page sheet summarizing key information aboutTulsa International Airport. This will be used in presentation folders, as stand-alone pieces, and for other purposes.d. PowerPoint Template A title slide and interior slide design for use duringspeaking engagements regarding TUL.e. Website Design A new website, including all graphics and functionalcomponents. See additional website information below.f.Social Media Analyze TUL's current use of social media and potential forincorporating the airport's new brand into both platforms.g. Property Development Collateral - Materials to be used in the presentation ofairport land available for development.-Given the investment and long-term commitment that will be required in thedevelopment of an identification system, TAIT will require the selected proposer toprovide independent consumer feedback regarding the proposed brand andfunctionality of the website
