Specifications include, but are not limited to: 1. Mobile responsiveness: The website should employ best practices to optimize responsiveness to different devices. The majority of website visitors (>90%) visit our website via a mobile device. The layout should be truly scalable and adaptable to all device types while not interfering with the user experience. By scaling down to accommodate a mobile device, the website should not lose its key design elements or basic navigational functions. 2. Integration with mobile ticketing: The RTA is launching a mobile ticketing platform in 2020 through vendor Masabi and integration with the trip-planning application Transit. The new design should be able to seamlessly integrate with Masabi’s user portal to allow customers to research, purchase fare, and add funds to their account. This integration should not jeopardize the security of the customer’s financial information, nor be jarring as they navigate from RTA’s main website to the mobile ticketing portal. The landing page design for the mobile ticketing application and its subsequent training materials should be part of this integration. 3. User-experience optimization: The user experience should be at the forefront of decisionmaking on content, layout, and navigation. Current design is not intuitive and easy to navigate. It should be simple to navigate and find RTA’s four most important information points: Route information, fare information, customer service information, and latest news. This experience should remain consistent across all current browsers (e.g. Firefox, Safari, Chrome, Edge, etc.) and from a desktop to mobile device. Attention should be paid to ensure content is engaging, interactive, searchable, and easy to update by RTA staff.