Specifications include, but are not limited to: Lead internal and external stakeholders through on-site Contractor moderated meetings and information gathering sessions to document or create the following for project and future organizational use: o Mission(s), audiences, goals, current and future content roadmaps; o Work products that enable iterative understanding of digital channel strategy across the project team and multiple stakeholders, including at minimum the mission, mission approach, customer segmentation, customer feedback, key performance indicators and instrumentation (analytics), and all inputs to guide the site design processes; o Integration approach(s), design, and impacts to external resources from service providers, including but not limited to: Leading design impact meetings with the State: external systems and content. Designing flow-down standards by content type, to include: - Specific working deliverable(s) to address the integration of and how to handle adding third-party content and applications. - Documented and implemented changes to governance methodology with details for keeping information architecture and content-first compliance. o New information architecture and site designs for ohiodnr.gov to match documented strategies, created through iterative sessions; o All project and executive presentation material needed to solicit feedback and inform stakeholders and State leadership; o Search Engine Optimization (SEO) design and plans; o Inventory and approaches to address confusion that may exist with other State sites with similar content not on ohiodnr.gov; o Full plan and phase for analysis, decision, and design of the new site, created and executed using InnovateOhio Platform and Contractor methodologies; and o Integration of internal applications and third-party functionality on the site(s) the Contractor’s scope (e.g., information architecture, design, usability testing).