TourismOhio is seeking a research partner to enhance our efforts in promoting Ohio as a premier destination for visitors, residents, students, and businesses. Your expertise will help us fulfill our statutory obligation to provide return-on-investment research while enabling us to market the state more effectively and efficiently. In support of this mission, TourismOhio requires research to inform its marketing efforts. The successful respondent is required to adhere to the following objectives. Research must have well-formulated procedures. Research must be well-designed, well-executed, credible, and accurate. Data and assumptions should be methodologically sound and grounded in scientific principles. Findings should be useful to advance knowledge of the Ohio tourism industry. Implications and recommendations should logically follow the findings and be explained thoroughly.
