Specifications include, but are not limited to: Develop marketing concepts that showcase how Commerce is leveraging technology to better serve Ohioans and businesses. Develop marketing thatcreates awareness and motivates discovery. . Create integrated campaigns that promote the department’s outreach and education efforts, as well as grant and subsidy opportunities. Develop marketing that motivates action. Adhere to Commerce’s brand guidelines and maintain the department’s voice, look and feel. Provide advertising and digital marketing services. Develop marketing and social media strategy and provide some creative support with writing, photography, graphic design and digital user experiences that meet Commerce’s strategic priorities and advance the department’s mission. Promote the new external website and other technological advancements aimed at providing more efficient service for stakeholders. Provide paid media strategy, including newspaper and radio ad placement but also use of paid social and display ads. Determine spaces where ad buys would be appropriate and make recommendations on placements. Once recommendations are reviewed, the agency will purchase and place the ads for Commerce
