Specifications include, but are not limited to: A. Create a media and outreach plan for the campaign that will promote the “Mediation Response Unit” services effectively to reach families, individuals, organizations, and neighborhoods in the City of Dayton.; B. Implement approved campaign media plan, beginning in July 2022 through Winter 2023 by placing and procuring the media buy.; C. Create one (1) digital media advertisement using existing campaign assets, to be strategically placed in digital media with targeted demographic viewers including: 1. Ad targeting based on geographic, contextual, and behavior demographics.; 2. Location based geo-fence targeting of individuals based in Dayton Zip codes.; D. Provide technical assistance, such as recommendations for effective posts, timing of posts and targeting methods, etc., to Mediation Center staff to develop social media posts and website content with the goal to increase campaign awareness and promote the overall mission of the Mediation Response Unit.; A. Obtain airtime for the Mediation Center public service announcements (PSAs) for the, “Mediation Response Unit” campaign.; 1. Secure radio and/or digital media slots as well as other venues reaching the City of Dayton population.; 2. Develop a PSA outreach plan that outlines the various radio and digital media slots the vendor plans to secure for the PSAs as well as other venues that may be obtained to disseminate the PSAs. The plan will also outline the methods the vendor will utilize to monitor and report the approximate number of those individuals who received the PSAs (metrics).; 3. The vendor will develop the PSA outreach plan.; B. Obtain and implement an outdoor advertising campaign that raises awareness of the Mediation Response Unit. 1. Venues for the outdoor advertising campaign will include billboards located at; a. High Traffic Urban Areas; b. Reginal Transit Buses; c. City of Dayton Neighborhoods; C. Develop, manage and implement a non-traditional print advertising campaign, using existing design assets, that raises awareness of and increases participation in the Mediation Response Unit.; 1. The vendor will develop, manage, and purchase advertising for a non-traditional print advertising campaign that raises awareness of and increases participation in the “Mediation Response Unit” campaign.; 2. Vehicles for the non-traditional print advertising campaign will include, but not limited to, the following; a. Ad inserts in newspapers and magazines; b. Magnets; c. Door Hangers; d. Household Mailers; e. Handouts at sporting events and similar gatherings; f. Additional vehicles suggested by the vendor and approved by the Mediation Center.; 3. Develop a non-traditional print advertising campaign plan describing the materials and vehicles the vendor plans to utilize as well as how the vendor will ensure that the purchased advertising for the non-traditional print advertising campaign will be citywide in scope and raise awareness of and increase participation in the Mediation Response Unit campaign. The plan will also outline the methods the vendor will utilize to monitor and report approximate numbers of those individuals who received the non-traditional print advertising campaign (metrics).; 4. The vendor will develop the outdoor advertising campaign plan and submit it to the Mediation Center by August 1, 2022.; 5. This plan must be approved by the Mediation Response Unit Coordinator prior to implementation.
