Media strategy, planning, buying, and optimization: Develop and execute media plans that reflect strategic priorities, optimize performance, and adapt to changing consumer behavior. Audience Targeting: Use data and insights to target high-value audiences – travelers, potential movers, and key demographics – more effectively and frequently, increasing brand awareness, visitation, and visitor spending. Insight-Driven Media Activation: Apply tools, analytics, and expertise to identify actionable insights that inform targeted media placements and media delivery. Collaborative Messaging Strategy: Work closely with TourismOhio to align media and content strategies, leveraging consumer trends, behavioral data, and social listening to inform timing and message placement. Budget Efficiency and Performance: Maximize the impact of Ohio’s media budget by deploying efficient, high-return strategies across channels. Creative Thinking Beyond Traditional Media: Bring fresh, forward-thinking ideas to the table—exploring innovative formats, platforms, and partnerships that amplify Ohio’s reach and elevate the brand beyond standard paid placements. Media Value Evaluation: Provide robust performance analysis and evaluations of media investments to support ongoing optimization and strategic planning.
