The purpose of this RFP is to obtain proposals from qualified Offerors (hereinafter “Contractors”) interested in partnering with the Division to provide marketing services. These services include, but are not limited to, creating content, placing advertisements, and scheduling and purchasing media that reaches the target audience outlined in this RFP. The Division is seeking consulting or professional services firms with a demonstrated track record of creating effective marketing campaigns, producing high-quality videos and public service announcements (PSAs), and implementing successful media strategies that align with defined objectives. The ideal Contractor for this project will have at least ten (10) years of experience in developing and executing strategic media, outreach, and educational campaigns, and must be able to deliver high-quality results under the Division’s accelerated timelines. This experience should span creative development, media buying, performance measurement, and strategic planning
