Specifications include, but are not limited to: The University’s primary goal is to grow student enrollment across undergraduate, graduate and professional, online, adult and transfer populations. UToledo’s direct-from-high school recruitment has traditionally been strongest in the immediate region in northwest Ohio and southeast Michigan. As populations of students graduating high school decline, UToledo is seeking new markets to attract students to the University.; Secondarily, UToledo is interested in positively influencing the University’s reputation, which can help to attract high-performing faculty and staff, as well as additional research and donor dollars to the institution.; The selected partner will work collaboratively with UToledo’s Office of Marketing and Communications team and engage with University leadership and impacted stakeholders to better understand the vision for the future. Phase I deliverables include an updated brand promise and pillars for the University to support the goals of enrollment and reputation growth. Phase II deliverables may include paid media strategy based on psychographic analysis to be provided by Enrollment Management student search partners, select creative development and paid media placement.
