Specifications include, but are not limited to: The launch of UToledo Health will require market research and brand development. We seek to define a brand promise, develop messaging and execute an advertising campaign to stand out in the competitive and rapidly changing Toledo area healthcare market to support new patient acquisition and reputation enhancement. We are seeking an innovative approach to seize the opportunity to reintroduce our clinical operations as UToledo Health to our community. The selected partner will work collaboratively with UToledo’s Office of Marketing and Communications team and engage with University and clinical leadership to deliver market research, brand positioning and creative concepts in three phases. • Phase 1: Market research to include interviews with leadership on the vision for the future, qualitative and quantitative surveys on current brand perceptions, and a competitive audit to better inform our current position in the Toledo area healthcare market and opportunities for growth. • Phase 2: Brand development that is research informed and includes a brand promise, brand pillars, tagline and messaging for UToledo Health. • Phase 3: Creative concepts for brand design and an initial advertising campaign to introduce UToledo Health in the marketplace.
