Audience Analysis • Identify and segment potential target audiences, including demographics (age, income, location, music preferences). • Assess existing festival attendees' preferences, behaviors, and motivations. • Understand audience attendance drivers (e.g., music lineup, experience, venue location, etc.). • Analyze attendee spending patterns at comparable festivals and/or arts events locally and regionally. • Estimate potential audience size and growth for the festival. Market and Competitive Landscape Analysis • Research competing jazz festivals and similar arts and culture events, locally, regionally and nationally, to identify industry trends. • Analyze the offerings of these festivals (lineups, ticket pricing, additional experiences). • Benchmark the Tri-C JazzFest against competitors regarding unique selling points, ticket prices, attendance, sponsorships, and marketing approaches. • Assess general market trends within the live music and jazz festival industries.
