Specifications include, but are not limited to: The purpose of this RFQ is to hire an environmental branding specialty firm (EBSF) to create a comprehensive and cohesive graphic design package consisting of various graphics and display elements for the Department of Athletics, located in the Richard E. Lindner Center on the Universitys Uptown West campus. The new graphic and display elements are intended to promote the spirit and image of athletics at UC, assist with recruiting efforts, and provide motivational and morale-boosting opportunities for the various team sports and individual student athletes. The University will initially contract with the EBSF to prepare a concept design package that Athletics can use for fundraising. Once sufficient funding is in place, the University intends to contract with the EBSF to prepare bidding documents for the fabrication and installation of the new graphic and display elements. The new graphic and display elements will be primarily located on the 100, 200, 300, and 500 levels of the Richard E. Lindner Center. The project scope also includes refreshing the content and technology on several of the existing displays and exhibits on the 400 level. The attached Program of Requirements (POR) includes information that illustrates the scope of work and areas of opportunity for the new graphics and displays. Please note there are several existing honorific displays on the lower levels that will need to be evaluated by the EBSF to determine whether they are to remain or be replaced.