This solicitation describes the requirements for Media Buying Services and associated administrative support as determined by the Ohio Department of Education and Workforce (the Agency). The Contractor must serve as the Agency’s Media Clearinghouse, working collaboratively with the Agency to determine the best means of delivery for each message and distributing those messages to the appropriate Media Provider. Media types may include, but are not limited to, print, radio, television, and social media. The Agency has conducted proactive media campaigns on various education related items, including Summer Food Service Program, Career-Technical Education, and Educational Savings Accounts. The Agency seeks a media buyer to lend expertise and assist future campaigns. The Agency receives grant funding from a number of sources to promote various education topics. Some national education promotion campaigns have media material (e.g., TV and radio spots, camera-ready print layouts, etc.) created to accompany the funding. For all other campaigns, the Agency has video and design staff capable of creating most needed materials. The Agency will assign the placement of various media campaigns including television, radio, print, billboard, Internet, transit, sponsorship, non-traditional media and other assets. These campaigns may have a general demographic reach or a highly targeted effort to specific markets and demographics.
