1. Create a best-in-class arrival experience that warmly welcomes and seamlessly connects residents and visitors to Cincinnati’s premier destinations, including historic neighborhoods, world-class sports venues, Fortune 500 companies, cultural institutions, parks, public parking, and the city’s growing innovation hub for education, research, and start-ups. 2. Develop a strategic framework for a fully integrated physical and digital, multi-modal wayfinding strategy that improves navigation for all users and abilities, enables easy system updates, and establishes maintenance and content management protocols and partnership alignment to ensure long-term success. 3. Recommend advanced technology and inclusive design solutions that ensure ADA-accessible tools and content, accommodate diverse mobility modes—including driving, walking, biking, and public transit— and expand connectivity by providing Wi-Fi hot spots in underserved communities. 4. Create a unified system design strategy that reinforces Cincinnati’s urban identity while integrating existing and emerging city, district, neighborhood, and individual neighborhood district branding. 5. Anticipate future development, changes in traffic patterns, new attractions, and increased pedestrian, bicycle, and micromobility vehicle traffic. 6. Utilize GIS-based asset management (CAGIS) tools for data, maintenance, and lifecycle management. 7. Condense sign clutter to improve safety and enhance the aesthetic experience for all users.
