COM will assign the placement of various media campaigns including television, radio, print, billboard, digital, transit, sponsorship, non-traditional media and other assets. These campaigns may have a general demographic reach or a highly targeted effort to specific markets and demographics. The Contractor will be responsible for fulfilling the following needs during each media campaign: 3.1.1. Pre-campaign preparation: including interviewing COM team on needs. 3.1.2. Assist COM with determining the campaign scope and target audiences. 3.1.3. Assist COM with identifying Ohio media options. 3.1.4. Assist COM with researching the demographics of target audiences. 3.1.5. Identify potential media approaches to best reach target audiences with maximum Effectiveness, explaining any nuances to targeting approaches amongst different platforms. 3.1.6. Identify potential media outlets to best reach target audiences with maximum effectiveness. 3.1.7. Based on identified target audiences and media approaches, develop a detailed media plan for the campaign to include proposed dates, times, locations, media outlets and estimated gross media impressions. The COM team is required to sign off on the plan. 3.1.8. Campaign execution
