Specifications include, but are not limited to: The purpose of this request for proposal (RFP) is to obtain proposals from qualified agencies interested in partnering with Commerce to develop and enact creative marketing strategies to promote agency programs and campaigns. Commerce is seeking an agency with a proven track record for marketing and creative excellence and expertise in digital advertising concepts that increase awareness and drive action. These services may include photography, videography, PSA scripting and development, digital advertising creative and copy development, social media advertising and boosted post creative and copy development, TV/radio/billboard and digital media buying, event marketing support, campaign development support, and graphic design assistance. This RFP is not to seek services to promote one specific campaign or initiative, but the intent is to secure a partner that is able to work with the Department through the year to provide services as needed. The selected agency must utilize appropriate brand font and colors and work as an extension of the Commerce communication’s team. The agency must be flexible and have capacity to support the agency as various needs arise throughout the year.
