The City of Dayton Department of Aviation seeks proposals from qualified companies with expertise and experience in proactive and responsive marketing, public relations, brand development, and promotional strategies targeting leisure and business travelers. The selected agency will partner with the Dayton International Airport (DAY) to develop and execute an integrated marketing strategy that enhances the airport’s regional presence, modernizes its brand identity, and attracts both travelers and business partners. The initiative includes rebranding, website redesign, creative asset development, new logo, and a comprehensive media strategy. The selected company will serve as a consultant, assisting in the development of a comprehensive marketing strategy and plan to help DAY reach its full potential as a domestic and international gateway, achieving the following
