Specifications include, but are not limited to: Brand Development Develop a brand and logo concept that is versatile and would be suitable for multiple applications. Attention must be paid to the way the brand firs in with the City of Clevelands primary brand and other regional branding. Create a tag line that is identifiable, memorable and in line with the goals of the Department of Economic Development. Consultant will work with Department professional staff to: - Develop Department logo concepts, including colors and slogan, for review & selection. - Create an administrative communication and marketing package that will be the Departments style guide. This shall include: colors, fonts, name, logo, graphics, fact sheets, e-newsletter template, PowerPoint template, Facebook cover design and other printed/electronic materials as needed. - All art and collateral material must be provided in high-resolution jpg and vector formats. - Provide a definitive plan for brand introduction and management beyond the initial branding process. Website Design and Development Create and host a website for the City of Cleveland Department of Economic Development that will showcase the programs and activities of the Department. The overall design of the website should highlight relevant content (ED programs, incentives, success stories, demographics, statistics, news, site selection tools, etc.)The website must be capable of hosting an embedded application that allows users to search for properties with a specially created GIS mapping tool. Must also be able to support Phase II Business Portal (See Task 3). Other components: Compatibility with the latest versions of Internet Explorer, Firefox and Google Chrome Incorporation of branding: logo/identity/colors/theme Website metrics, counts on visits and activity, search engine optimization. Sharing capabilities (social media) Event calendar Ability to gather e-mail, areas of interest and demographic information from visitors in a format that allows the Department to maintain a single database of users for follow up and marketing research purposes Optimization for mobile use IOS and Android application development (if suggested as useful by vendor) The back end of the website shall contain a content management system that allows for quick and easy creation and editing of pages. This content management system will easily allow Department staff to update the site and add pages in a timely manner without the need to know code. The selected vendor will provide training to Department staff on how to maintain and update the website.
