All correspondence must be made through the Vendor Portal. Specifications include, but are not limited to: 1. The vendor will be expected to collaborate with OhioMHAS in identifying and working with statewide 988 partners (examples may include OACBHA, NAMI, The Ohio Council, OSPF, ADAMH Boards, Peer Support organizations, etc.) to collect data needed to identify the unique marketing needs of the various communities and demographic groups across the state. 2. The vendor will perform media-buying services such as: media planning (to best deliver on defined target), prioritizing markets, media buying (negotiating best rates and placement as well as added value), tracking, optimizing and post-buy analysis. TV and radio plans will include information standard to the industry such as market and station demographics, buy detail by market including proposed placements, reach and frequency and cost per point/gross rate point (CPPs/GRPs). 3. Print media plans will similarly include information standard to the industry such as placement dates, readership demographics, circulation, etc. The vendor will also provide media planning and buying related to digital technologies, such as internet marketing, Search Engine Promotion, Google AdWords, mobile marketing, social media messaging (e.g., Facebook and Twitter, YouTube, streaming service advertising, etc…). Perform timely post-buy analysis to measure return on investment and other marketing metrics that quantify campaign effectiveness. 4. Vendor will be responsible for development and management of a system for interested partners to order the various print materials that will be created thru this campaign. Vendor is responsible for any storage and distribution of said materials. The vendor will be expected to collaborate, cooperate, innovate, and partner with other OhioMHAS vendors if applicable. Travel to Columbus, Ohio, and throughout the state for face-to-face meetings, at the vendors expense, may also be required. Travel expenses are not provided by OhioMHAS. 5. The vendor will be expected to partner with statewide 988 stakeholders and partners to ensure that all aspects are culturally appropriate and relevant for diverse audiences. Focus groups with message testing should be conducted as well.
