The successful consultant shall complete the following Services: • Discovery & Consultation o Initial kickoff meeting with stakeholders to understand branding, vision, value, and design preferences o Review of any existing branding or marketing materials o Markets and industry research, as needed, to inform the design process • Logo Design o Development of three (3) to five (5) distinct logo concepts based on insights from the initial phase o Presentation of initial concepts with rationale behind each design direction o A minimum of two (2) revisions of the selected logo following concept review, working closely with key stakeholders o Final logo delivered in multiple formats and variations, as needed • Brand Guide o Development of a comprehensive brand guide that includes logo design, color palette, typography, and imagery o Ensure visual identity is consistent with brand strategy and values
