Specifications include, but are not limited to: development of four public service announcements (PSAs) to inform North Dakotans of the importance of sexual health and to increase awareness about HIV PrEP. The goal of this project is to increase HIV and hepatitis C testing among sexually active individuals, particularly among adolescents and young adults (15 to 35 yrs).
Production costs for newly created PSAs about sexual health, HIV PrEP and HIV and STD testing should be included in the cost for this proposal. The target audience is adolescents and young adults. PSAs should be inclusive of diverse populations. Proposals should include a description of how diverse populations will be included in the target audience. The NDDoH will work with the contractor to develop the PSA and will approve the PSA prior to airing. PSAs must be made available to the NDDoH for websites and airing in the future. The NDDoH looks forward to effective and creative ideas to promote sexual health.
Offerors must submit proposals with justification that emphasizes media options most utilized by young adults including social media and/or online advertising of the PSAs. Please provide a rationale and justification for the each type of promotion. If offerors have other effective promotional ideas (billboards, bathroom signs, gas station pumps, etc.), those should also be outlined in the proposal with a justification.