Specifications include, but are not limited to:
1. The selected firm will be responsible for (but not limited to};
Telling the unique story of UND
Master plan for campus wide branding approach to be established as a design
Recommendations for the prospective student campus tour route which would
improve wayfinding and storytelling to enhance this experience.
Campus audit of academic buildings for branding purposes which may include
donor recognition, interactive exhibits, wayfinding and signage.
Provide branding recommendations for new and renovated buildings
Provide branding recommendations for exterior spaces, the campus Quad,
2. Discovery & Assessment
Information gathered during this process will inform development of the brand
strategic framework and creative execution, and would include:
o Conduct an overall project-planning meeting with UND.
o Review existing building signage & wayfinding along campus tour route
to understand target audience perceptions.
o Assess and review current digital and interactive software
o Examine use and effectiveness of Donor Recognition
o Audit digital footprint for effective signage and wayfinding
o Review effective use of Interactive exhibits