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Campus Branding Master Plan


Location
North Dakota
Publication Date
05/31/2019 01:11 PM EDT
Closing Date
06/17/2019 03:00 PM EDT
Issuing Organization
University of North Dakota
Solicitation Number
Description

Specifications include, but are not limited to: 1. The selected firm will be responsible for (but not limited to};  Telling the unique story of UND  Master plan for campus wide branding approach to be established as a design guideline  Recommendations for the prospective student campus tour route which would improve wayfinding and storytelling to enhance this experience.  Campus audit of academic buildings for branding purposes which may include donor recognition, interactive exhibits, wayfinding and signage.  Provide branding recommendations for new and renovated buildings  Provide branding recommendations for exterior spaces, the campus Quad, plazas.  Cost Estimating 2. Discovery & Assessment  Information gathered during this process will inform development of the brand strategic framework and creative execution, and would include: o Conduct an overall project-planning meeting with UND. o Review existing building signage & wayfinding along campus tour route to understand target audience perceptions. o Assess and review current digital and interactive software o Examine use and effectiveness of Donor Recognition o Audit digital footprint for effective signage and wayfinding o Review effective use of Interactive exhibits

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