Specifications include, but are not limited to: Strategic Marketing Plan for Online Courses. Pursuant to the State Purchasing Act (Official Code of Georgia Annotated §§50-5-50 et. seq.), the Board of Regents of the University System of Georgia (hereinafter, “the BOR” or “the Board”) is issuing this Request for Proposal (RFP) to establish a BOR contract with a qualified Offeror who will provide a strategic hierarchical marketing plan resulting from a marketing research study and a website audit. The hierarchical plan will include marketing goals and objectives with options for no and low cost marketing opportunities in traditional, digital and viral media to allow decision-makers to make informed choices based on available resources. Marketing research study will include user expectations for an informational university system website, navigational hierarchy, taxonomy analysis, content requirements, an assessment of how various constituencies perceive distance learning in general and in particular in the University System, an assessment of how various constituencies perceive the logo and tagline “My Learning • My Schedule • My Education,” and website design considerations
