Specifications include, but are not limited to: 1. Provide all reports as described below to the specific Site Marketing Manager, the Executive Director of the Aquariums and the Executive Director of the North Carolina Zoological park with copies of all reports going to the Department Marketing Manager and the Department’s Contract Administrator. 2. Provide a marketing and advertising plan for this location with the following minimum areas of concentration within 3 months of award and every 6 months thereafter: A. Research and Planning 1) Evaluate and provide a written analysis of the strengths and weaknesses of current marketing strategy. 2) Conduct needed research to set strategic marketing direction, predict trends, seek out new and emerging markets and demographics, and monitor the trends specific to this site. 3) Develop a marketing plan using a blend of market and industry research, analytics, key consumer insights, media trends and emerging technology. 4) Provide comprehensive proposed budgets for media spends. This shall include recommended media outlets, costs, expected reach and outcome. Media purchases shall be submitted for written approval by the Contract Administrator for each site. 5) Provide budget recommendations, placement management, reporting, strategy and monitoring on a monthly basis. 6) Meet with Contract Administrator and Department Contract Administrator a minimum of once (1) every two (2) months to review marketing activities and objectives, align tactics with defined strategies and make modifications as needed