Specifications include, but are not limited to: A. The redesign shall include: 1. Concept 2. Design 3. Copywriting 4. Programming 5. Initial Search Engine Optimization (SEO) a) Vendor will design and program at least two (2) email templates to include one (1) enewsletter format and one (1) with a generic invite or postcard format. 6. The site must conform visually throughout the pages. B. The website: 1. Requires a new domain name preferably incorporating "Institute of Outdoor Drama" and the top level domain should be .org. 2. The Institute of Outdoor drama will provide content, vendor will provide organization and optimal functionality 3. Shall be supported by the awarded vendor after redesign. 4. Will be hosted by the vendor or vendorrecommended server. 5. Email templates must be compatible with the CRM program of ConstantContact.com . 6. Shall have a platform to spotlight member dramas and provide members with the outlet to seek talent and attendees. 7. Provide members with a backend intranet with which to communicate with the institute for consulting purposes, update their profile information, etc. 8. A streamlined process to register for auditions and to access to uptodate information about all member dramas. 9. Provide nonmember audiences with an easytouse database with which to search upcoming events by state, drama name or drama type. 10. Provide those interested in the arts with the ability to donate. 11. Provide potential members with the information needed to know before joining. 12. Provide members and nonmembers with information necessary to register for conferences, auditions, or other association programs C. Navigation (Needs to be user friendly) 1. Member Login a) MemberOnly Intranet that will give each member access to update their profile and password. This function will require admin approval before publishing. b) MemberOnly Intranet that will give each member access and print functionality to information uploaded by Institute for Outdoor Drama including but not limited to demographic and research information. c) Link name: "MEMBER LOGIN"
