Specifications include, but are not limited to: In creating the new Morehead Planetarium and Science Center website, we seek the following:Simple, engaging and intuitive user interfaceCMS that is robust and simple for non-technical staff to useHigh functionality, with ability to add new apps or functions as neededAbility to update brand iconography easily, without a website overhaulStyle that is consistent with UNC and State of North Carolina requirementsCompliance with accessibility standardsCompliance with PCI data security standardsRobust analytics for every pageMorehead's website is dynamic, with Morehead staff updating content on a weekly and sometimes dailybasis. We expect that the Morehead website project will address long-term strategic planning for onlineneeds and will identify flexible and cost-effective solutions. The project will include these activities:Discovery: Conduct research on Morehead audiences, current website functions andanalytics, and digital capabilities-- External, internal audiences other stakeholders-- Google analytics WAVE for accessibility other assessments-- University requirements-- Hardware, software, server, host-- Seamless integration with registration vendors including ABC Signup and Thriva-- PCI compliance