The University of North Carolina at Greensboro (UNCG) seeks proposals from experienced market research firms to conduct a comprehensive perception study of the institution's reputation across the state of North Carolina, with focused attention on three key metropolitan markets: Greensboro, Raleigh, and Charlotte. UNCG is redefining the public research university as an inclusive, collaborative, and responsive institution making a difference in the lives of students and the communities it serves. UNCG is a cornerstone of public higher education in North Carolina, offering a broad range of undergraduate, graduate, and professional programs. As the university looks to advance its visibility and impact, understanding how it is perceived by the public, employers, prospective students, alumni, and prospective employees is essential for shaping future branding, communications, and strategic positioning.
