Specifications include, but are not limited to: A strong brand and identity with established values for the development of tv/radio ads, billboards, postcards, fliers, brochures, stickers, bus ads, internet campaigns, various novelty items, etc. We envision our branding products to include: o a strong name o a modern, fun, and colorful logo additional logo for Bike to Work Week that compliments TDM program logo o a defined color scheme with a type face/color and a complete identity system o slogan options for the various strategies/program tagline o website design/layout o monthly newsletter template o brochure and flier template o 30 second PSA/video SWOT analysis specific to our region and our TDM strategies Guidance for the development of public surveys Data-driven promotional strategies for specific target audiences with recommendations that are specific to the Cape Fear region and to the TDM strategies outlined in our regional plan
